Terms of Use

Agreement

These Terms of Use (“Terms”) govern your use of the being.cool website at https://being.cool and the being.cool iOS application (together, the “Service”), owned and operated by Riley Ventures LLC, d/b/a Acme Studio (“being.cool,” “we,” “us”). being.cool is a product of Acme Studio. By using the Service, joining the waitlist, or tapping a similar “I agree” control, you agree to these Terms. If you do not agree, do not use the Service.

IMPORTANT: Section “Disputes” contains a binding individual arbitration agreement and class-action waiver, with a 30-day opt-out. You also waive a jury trial for covered claims.

Eligibility and accounts

You must be at least 13 years old to use the Service. If you are under 18, you represent that a parent or guardian has reviewed these Terms and permits your use. You are responsible for your Apple ID, device key, and activity on your account.

You agree not to share accounts, attack or scrape the Service, or use being.cool to harass others or violate law.

License and acceptable use

We grant you a limited, personal, non-exclusive, non-transferable, revocable license to use the app on Apple devices you own or control, as allowed by the App Store terms, and to use the site for personal, non-commercial purposes.

• Do not reverse engineer, resell, or scrape the Service except as allowed by law.
• Do not use the Service to harass others, commit fraud, or violate law.
• Do not attempt to manufacture fake practice completions or abuse trials.
• Do not interfere with other users’ accounts or the integrity of the Service.
• Do not copy, republish, or commercially exploit site content except as these Terms allow.

The service

being.cool is a self-development product that helps people practice qualities they want more of through small real-world actions, reflection, and an evidence loop. The marketing site may offer waitlist signup before or alongside the iOS app.

We may modify, suspend, or discontinue any part of the Service. We are not obligated to provide support except as required by law or App Store rules.

No medical or therapeutic claims

being.cool is a wellness and self-development tool. It does not diagnose, treat, cure, or prevent any disease or mental-health condition and is not a substitute for licensed care. See the Wellness Disclaimer at https://being.cool/disclaimer.

Subscriptions

Paid features (being+) are sold as auto-renewing subscriptions billed through the App Store and recognized via RevenueCat. Prices, plan length, and any introductory offer appear before you confirm purchase. Eligibility for a trial is determined by Apple / StoreKit, not by a timer we invent on this site.

Apple — not being.cool — charges your Apple ID. Manage or cancel in Settings → Apple ID → Subscriptions. Deleting the app or your account does not cancel the subscription. See Billing & Refunds.

Your content

You keep ownership of reflections, “I need to be…” text, and other content you submit. You grant us a worldwide, non-exclusive, royalty-free license to host, process, and use that content solely to operate, secure, and improve the Service for you — including personalization described in the Privacy Policy. We do not claim a right to publish your reflections as marketing without a separate okay.

You represent that you have the right to submit the content and that it does not violate law or others’ rights. Do not submit content about another person that you are not allowed to share.

Privacy and cookies

Your use of the Service is also governed by our Privacy Policy at https://being.cool/privacy and Cookie Notice at https://being.cool/cookies, which are incorporated into these Terms. If there is a conflict about personal information, the Privacy Policy controls.

Availability and limitations

We do not guarantee uninterrupted uptime, that every practice will fit every life, or that any particular quality will change. Features may change. Reminders depend on permissions you grant.

Third-party services

The Service may link to or rely on third parties, including Apple, RevenueCat, Supabase, email providers, Google Analytics, and language-model / infrastructure vendors. We do not control those services. Their terms and privacy practices apply to your use of them. Interactions with other users, if we add social features, are between you and those users.

Intellectual property and feedback

being.cool, the period mark, and site content are owned by us or our licensors. These Terms do not transfer ownership. If you send feedback, you grant us a perpetual, irrevocable, royalty-free license to use it without obligation or attribution.

Indemnification

You agree to defend, indemnify, and hold harmless Riley Ventures LLC, Acme Studio, and their officers, employees, and agents from claims and reasonable costs arising out of your use of the Service, your content, your violation of these Terms, or your violation of law, to the extent permitted by law. We may assume control of the defense. You will not settle a claim that binds us without our written consent.

Disclaimers and liability

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW WE DISCLAIM WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIM IS CAPPED AT THE GREATER OF $50 OR THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE SIX MONTHS BEFORE THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, INCLUDING LOST TIME, DATA, OR PROFITS, OR FOR RELYING ON A PRACTICE, REFLECTION, OR INSIGHT. MULTIPLE CLAIMS DO NOT INCREASE THE CAP.

Disputes

Governing law: the State of Florida, excluding conflict-of-law rules. Informal resolution first: email legal@being.cool with a short description of the issue. If unresolved after 30 days, binding individual arbitration. Class-action waiver and jury-trial waiver apply to covered claims.

You may opt out of arbitration within 30 days of first agreeing by emailing legal@being.cool with subject “Arbitration Opt-Out” and your name. Small-claims court (individual claims) and IP injunctions are excepted. Courts, not the arbitrator, decide enforceability of the class-action waiver.

State notices

Under California Civil Code §1789.3, California users may contact Riley Ventures LLC, d/b/a Acme Studio, 1615 South Congress Avenue, Delray Beach, FL 33445, or legal@being.cool about the Service. You may also contact the Complaint Assistance Unit of the Division of Consumer Services, California Department of Consumer Affairs, 1625 N. Market Blvd., Suite N-112, Sacramento, CA 95834, or (800) 952-5210.

California, Colorado, Connecticut, Virginia, Texas, Oregon, and other comprehensive-privacy states may grant additional privacy rights (access, deletion, correction, portability, and opt-out of sale, sharing, targeted advertising, or certain profiling). See the Privacy Policy. Nevada residents may direct us not to sell covered information under NRS 603A by emailing us.

Apple App Store

If you download the app from the App Store, you acknowledge that these Terms are between you and us, not Apple. Apple has no obligation to provide maintenance or support. If the app fails to conform to an applicable warranty, you may notify Apple for a refund of the app purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation. Apple is not responsible for claims relating to the app or your possession or use of it, including product-liability, legal/regulatory, consumer-protection, or IP claims. Apple and its subsidiaries are third-party beneficiaries of this section and may enforce it against you. You represent that you are not in a U.S.-embargoed country and are not on a U.S. prohibited-party list.

Termination and changes

We may suspend or terminate access if you violate these Terms or abuse the Service. You may stop using the Service and cancel your subscription at any time. We may update these Terms; material changes will be posted with a new date. Continued use after notice means you accept the update. Electronic notices (email or in-app) satisfy any requirement for written notice.

We aim to make the site reasonably usable, including for people with disabilities. If something is hard to use, email us and we will try to help.

Contact: legal@being.cool · Riley Ventures LLC, d/b/a Acme Studio · 1615 South Congress Avenue, Delray Beach, FL 33445.