Legal
Disclaimer
We help you practice qualities. We do not treat conditions. Read this before the marketing.
Effective date: August 31, 2026. Operated by Riley Ventures LLC, d/b/a Acme Studio.
What being.cool is
being.cool is a self-development / wellness product that helps people practice qualities they want more of through small real-world actions and reflection.
What it is not
being.cool is not:
- Therapy or counseling
- Medical or psychiatric treatment
- A diagnostic tool
- A disease-prevention product
- A guarantee of confidence, optimism, or any outcome
Research vs this product
We may cite peer-reviewed research about personality change, optimism, and related constructs. That research did not study being.cool. Evidence for this specific product does not exist yet. Association is not causation.
If you need help now
If you are in crisis or thinking about harming yourself, contact local emergency services or the 988 Suicide & Crisis Lifeline (US).
Questions: legal@being.cool