being.cool science
Interesting. Credible. Careful. Not medicalized. The papers below support the idea that intentional change is possible — they did not study being.cool.
A 2021 PNAS randomized controlled trial (PEACH) of 1,523 adults found that a 3-month smartphone-based intervention produced greater self-reported change in intended trait directions than a waitlist control. Close others also detected change for participants trying to increase a trait, and gains persisted in follow-up. This is evidence about a digital coaching intervention generally — not about being.cool.
The useful bridge for this product is behavioral: small, repeated actions in the direction of a chosen quality, with reflection and evidence — not affirmations alone. being.cool is designed around that loop. It is not a clinical protocol.
A 2019 PNAS paper using two longitudinal cohorts found higher optimism was associated with longer lifespan and greater odds of reaching age 85. Association is not causation. We never say using being.cool adds years to your life.
We would rather under-claim. Research on a construct is not evidence for this specific product. When we have product data, we will say so. Until then: interesting, careful, confident — not medicalized.
Primary RCT (PEACH). Did not study being.cool.
Association, not causation. Not a claim about this product.
What we don't claim